Nokia made all heads turn when they announced their return and surprised everyone with the launch of Nokia 6. Though the phone was released only in China it was making a lot of buzz around the world. Now at MWC17 they announced the comeback of 3310.
new nokia 3310
I am not discussing any details regarding its specs or price which you can check up here
( http://www.gsmarena.com/nokia_3310_(2017)-8597.php )
Lets discuss the potential market of this phone, how will this phone influence the comman man like you and me.
Positive impact
1) Nostalgia - First and foremost with this phone is obviously the nostalgia we are having with it, for most of us Nokia 3310 was the very first phone we used and some people save it as a piece of history. And there is no limit on how much people will spend to bring back that piece of nostalgia back. This must be the major motivation for Nokia to bring back the old horse back into market. Nokia also wants people to remember the good old days we had with Nokia phones where mobile phones means nokia. The addition of snake is the icing to the cake.
2) A change - There is smartphones all around us, the huge 5 inch screen touch phones are now a part and parcel of everyone's life, food water and mobile is the basic necessity now. From small kids to elderly the smartphone mania has gripped almost everyone of us now. And then comes this phone with flashy colors and small screen, a phone which will fit in out hands without any effort(yes there are feature phones available in market but Nokia is a emotion). The kind of hype and air this phone received will definitely help it sell more.
3) Price and as secondary phone - Its a low cost phone obviously as its having only very basic features, so many people may opt it for their secondary sim, even though dual sim phones are very common these days people may spend some bucks to get this one for sure.
Negative impact
1) Seriously - This new phone have to depend hugely on the nostalgic feeling people will be having seeing it after a long time, but will that be a game changer. Indian market which is one of the booming mobile phone market may not be a easy one for Nokia 3310. The kind of technology mobile phone makers are bringing into their products are astounding, which has in turn increased the features loaded into mid range and budget phones, for 6k or 7k we are offered very advanced and value for money specs. Now how much impact can a feature phone make in this segment is to be watched.
2) Dual sim boom - These days dual sim phones are a hot seller in budget and mid range segment, this will definitely dent the chances of Nokia 3310 to make a big bang come back into the market. Indians spent some quality time researching about their next phone and will invest money in something which is a alround performer, fortunately we are spoiled with choices these days. Will this basic feature phone interest customers is something which do not need much thinking. But again the market is not predictable.
3) Jio effect - Everyone wants a piece of Jio pie, Jio revolutionized Indian telecom with their out of the world data packages which forced other competitors to follow them. In coming days 4g will be the standered and we will be getting better services for cheap rate. The people who dont own a 4g phone desperately wants a new phone which is jio compatible. In such a scenario 3310 with its snake game will need to shackle huge walls before making a change.
Conclusion
Nokia has a emotional connection with almost all of us, their new phones 6 and 8 has already created huge buzz and people are eagerly waiting for them here. But the new 3310 will find difficult to convince its potential customers. This phone's main purpose according to me was to rekindle the feelings we had with old Nokia and its snake game and to convince people to go for the new and powerful phones they will be launching. And dont forget the publicity they received for revealing the new avatar of this phone. Lets all wait and see how the fate of Nokia will change with its new products, can the defeated emperor regain his kingdom?
THANKS!!
